Five Creative Ministry Tips: 9/18/14

TheCreativePastor.com – Five Creative Ministry Tips: 9/18/14

Every week, we’re excited to share a five-pack of useful tips for those serving in creative ministry! Each Thursday, we post practical advice on topics such as media, social networking, design, and marketing. While these tips may be simple, they have the potential to radically improve your church. These images are Facebook, Twitter, and Instagram ready, so help us spread the word by sharing them with your followers!

Provide the main scripture for your sermon during your pre-service announcement slides so your audience is prepared for the message. Constantly evaluate your social media posts to see what works and what doesn't. Focus on the material that your audience interacts with most.Find subtle ways to display your church's vision around your facility. It should be noticeable, but not overbearing. Include "How did you hear about us?" on your connect card for first time guests. This is the true test of your marketing. Avoid volunteer burnout by requiring at least one Sunday off per month. This gives them a chance to fully enjoy service and connect with God.

Like these photos? Get them here: Photo 1 • Photo 2 • Photo 3 • Photo 4 • Photo 5

Five Creative Ministry Tips: 9/11/14

Five Creative Ministry Tips: 9/11/14

Every week, we’re excited to share a five-pack of useful tips for those serving in creative ministry! Each Thursday, we post practical advice on topics such as media, social networking, design, and marketing. While these tips may be simple, they have the potential to radically improve your church. These images are Facebook, Twitter, and Instagram ready, so help us spread the word by sharing them with your followers!

It won't matter which new font you use or how great your background looks if you fail to display song lyrics correctly. Take time to practice.  To increase your chances of reaching more people through social media, spread out your posts throughout the day. While all of your church’s designs shouldn't exactly match, there should be elements that tie everything into an easily recognizable brand. Portable church? Let your venue inspire your marketing. For example, movie posters and on-screen ads work great for theater churches.  Your production team should be more than just people you work with on Sundays. Building friendships makes serving more fun.

Like these photos? Get them here: Photo 1 • Photo 2 • Photo 3 • Photo 4 • Photo 5

3 Essential Elements of Video Announcements

Three Essential Elements of Video Announcements

Today’s post is from my friend, Brady Shearer. He is an extremely talented blogger, podcaster, and church media guru. I highly recommend following him on Twitter at @BradyShearer.

Video announcements for churches can be a toss-up. When they’re done well, they’re enjoyable to watch, informative, and brief. But when they’re done poorly, video announcements can be painful to endure.

In the last year alone I’ve produced more than 1000 different editions of video announcements. I’m the founder of ProVideoAnnouncements.com and we create video announcements every single week for churches across North America.

We’re continuously refining how we approach and produce video announcements. Instead of simply making minor tweaks, I like to find easy changes that produce maximum benefits. For instance, rather than obsess over motion graphics or perfect lighting, I’ve identified what I think are the three most important elements of quality video announcements. If your church can focus on these three core values, your video announcements will be excellent.

3 Essential Elements of Video Announcements

1. Tell a story. Don’t tout information.

Observe the following two examples…

Announcement Example #1

“Men’s Retreat is next week. The cost is $85 per guy. Make sure you get your money in to Pastor Dan before Friday at noon. We’ll be meeting at the church at 5:00 PM and leaving from there. Don’t miss it!”

Announcement Example #2

“Men’s Retreat is next week. [Insert hilarious story from last year about the flag football game] Every detail you need is on the website. Don’t miss it!”

Despite popular belief, the purpose of video announcements is not to share details, specifics, and extensive information. The purpose of video announcements is to inform your church of the most important things happening, and compel them to get involved. The two examples above are very similar. But in Example #1, every possible detail is crammed into the announcement. The problem with this approach is that people don’t remember details!

Hoping your church remembers dates, times, phone numbers, or email addresses mentioned during video announcements is a losing approach. If you want men to attend your men’s retreat, share a story that connects with them. They can always find the details later on your website.

2. The perfect length is…

Using stories is a smart approach, but it won’t really matter if your video announcements are eight-minutes long. We’ve found that the perfect length for video announcements is three-minutes or less. Anywhere between two-minutes and three-minutes is the absolute sweet spot. This works out to approximately five announcements included each week.

Remember, the purpose of video announcements shouldn’t be to share an exhaustive itinerary of church life. The purpose is to share what’s most important, and compel your church to get involved.

3. Don’t put that person on camera

Church on the Move in Tulsa, Oklahoma produces some of the best video announcements around. They’re a church of more than 10,000 people, and can you guess how many video announcements presenters they have? Fewer than 5.

Presenting on camera is unlike any other type of presentation. I’ve seen the most dynamic pastors freeze in front of a camera as soon as it begins to record. Growing to be a quality on-camera presenter takes time – a considerable amount of time. Be conscious of whom you’re putting on the screen.

Conclusion

Of course, I think outsourcing your video announcements is a great idea. When I was the Media Director on staff at my church, I spent more than 10 hours per week coordinating, scripting, producing, and editing our weekly video announcements. I can help with that.

The best question to continuously ask yourself is – what are we trying to accomplish with this announcement? Share stories, keep it brief, use a quality presenter, and your video announcements will be excellent.

Free Motion of the Month – September ’14

TCP-Free_Motion-September_14

This month, we’ve partnered with our good friends from Centerline New Media to bring you a motion that’s going to look great in your Fall services. They are one of my favorite Church Media producers and I’ve been a long-time fan of their subscription. Find out more about them here.

This freebie is only available for the month of September 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

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Five Creative Ministry Tips: 9/4/14

Five Creative Ministry Tips - September 4th, 2014

Every week, we’re excited to share a five-pack of useful tips for those serving in creative ministry! Each Thursday, we post practical advice on topics such as media, social networking, design, and marketing. While these tips may be simple, they have the potential to radically improve your church. These images are Facebook, Twitter, and Instagram ready, so help us spread the word by sharing them with your followers!

Lyrics should be displayed just before they're sung. Sermon points should be displayed just after they're spoken. Most people won't listen to a hour long sermon online. Consider creating five minute recap video or audio clips that highlight key points. When was the last time you learned a new tool in your design software? Make it a priority to explore new methods often. Posting flyers in local businesses and on community bulletin boards is extremely affordable and still works great for promoting events. Try hard. Pray hard. Everything else is just details.

Like these photos? Get them here: Photo 1Photo 2Photo 3Photo 4Photo 5