It’s 2013 and media is everywhere. When guests walk into your church, it’s no longer impressive that you have a screen on the wall. Down the street, McDonalds has six of them trying to convince you that McCafe is just as tasty as Starbucks. The Church has the greatest message on Earth and it deserves to be presented in a way that outshines all the other clutter fighting for our attention.
You might not have the equipment, software, or staff that you’d need to turn your creative vision into reality. However, there is one area that you can pour into that will make a huge difference no matter what budget you’re working with—content. I’ve visited numerous churches who didn’t have a tremendous budget for their video equipment, but was pleasantly surprised by their excellent use of content. So whether it’s countdowns, backgrounds, sermon slideshows, or mini-movies—it’s important to make sure they make a good impression and communicate the message well.