20 Great Ways To Use Instagram At Your Church

20 Great Ways To Use Instagram At Your Church

Instagram has proven to be a major player in the social media world and an extremely valuable tool for ministry. Since we are such a visual culture, this is a great avenue for sharing your church’s story that goes beyond traditional text posts. Here are twenty creative ways that I’ve seen churches utilizing this great network. My hope is that you will be inspired and perhaps add them to your social media strategy. Enjoy!

1. Promote Your Service Times

2. Advertise Your Sermon Series

3. Show Newcomers What Services Look Like

4. Announce Your Volunteer of the Week

5. Share Testimonies From Your Congregation

6. Promote Your Online Stream

7. Highlight Moments From Your Service

8. Share Encouragement

9. Promote Upcoming Events

10. Set Up A Photo Booth In Your Lobby

11. Promote Outreach Opportunities

12. Show Ways To Get Involved

13. Introduce Your Staff

14. Provide Shareable Invite Cards

15. Share Your Church’s Vision

16. Showcase Your Various Ministries

17. Share Your Worship Setlist

18. Share Quotes From Your Sermon

19. Highlight Water Baptisms

20. Show What’s Happening In Your Kid’s Ministry

Do you have any other ideas for using Instagram at your church? Let us know in the comments below!

Inspiration: Ephesians Pre-Teaching Bumper

Ephesians series bumper from DaystarGSO on Vimeo.

I’ve seen sermon bumper videos used for years now in many churches, but I’ve never been a huge fan. For the most part, they’ve just been sermon artwork with some cheesy After Effect animation and music. Besides preventing a brief moment of awkward transition from singing to preaching, they’ve seemed like a waste of creative energy to me. That’s until I started seeing churches using these bumpers for pre-teaching.

This video is a perfect example of giving your audience a small taste of what’s coming in the sermon. By presenting information in a visually appealing way, it’s easy to capture the attention of your congregation. I love how this church used this bumper to provide a little background info on the passage so that the pastor didn’t have to explain it each week of the series. Overall, this method works great for both an exciting intro and briefing your audience on the subject at hand.

Have you ever used a “pre-teaching” bumper video?

How To Create A Social Media Posting Schedule

How To Create A Social Media Posting Schedule

Over the past few weeks, I’ve been analyzing the effectiveness of our church’s social media posts. Our main networks of focus have been Facebook, Twitter, and Instagram (in that order). However, we also post regularly on Google+ to aid our search engine rankings. I’ve discovered that our greatest seasons of social interactions have been when we have posted every day around 10:30am. Our interactions also significantly increased when we posted images or video. With all of this in mind, I created this custom posting schedule for all of our church’s social networks.

A posting schedule is the easiest way to laser-focus your church’s social media efforts. When combined with a social manager, such as Buffer or Hootsuite, you can build an online community that regularly interacts with your posts and spreads your message to their followers.

How can you create this for your church? Simple. Start with what I have here. I give you permission to take Piedmont Chapel’s posting schedule and run with it! Give it a try for a few weeks and see how it goes. I will give the disclaimer that this is not the kind of posting schedule that you’d find a large church using. Since we do not have someone who can work full-time on this, my desire was to create a simple schedule that would fit into a volunteer’s spare time. My biggest goal was to make sure that we were posting something everyday. If you can post more, go for it! This is simply a foundation.

I’d also encourage you to build in posts that promote your current events. Keep in mind that Piedmont Chapel does not begin having weekly services until September 7th. This is simply our pre-launch posting schedule. A church that is meeting on a weekly basis should be posting what’s coming up on Sundays and recaps from your latest events.

Social media is an ever-changing field. There are no concretes here. Your posts and schedule should reflect what’s unique about your ministry. Regularly evaluate what posts your audience responds to and adapt from there.

Download a PDF of our posting schedule here.

To keep up with Piedmont Chapel, follow us here:
Facebook  •  Twitter  •  Instagram  •  Website

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Do you have a posting schedule for your church’s social media?

Inspiration: Northpark Church Video

Northpark Church Welcomes YOU from Northpark Church on Vimeo.

A few weeks ago, I got the chance to travel with my good friend, Dylan Hood, as he filmed a promo video at a church in Raleigh, NC. From the video, you’ll quickly see that Northpark Church is an awesome place. This video was created using only clips taken from one camera on a single Sunday. What I love about this video is that it truly captures what it’s like to be at a NP service. You’re surrounded by smiles, hugs, and people who genuinely care about each other. I also thought they did an amazing job of converting a traditional style building into a modern worship environment. All of this made it incredibly easy to capture shots that really grab your eye and make you want to see more. Beyond Dylan’s ability to shoot and edit awesome video, Northpark had already done the hard work of making their Sunday services great to attend. Perhaps the key to making your next promo video great lies more in what’s happening outside of the camera.

What do you think about this promo video? Let us know in the comments below!