All posts tagged budget

3 Essential Elements of Video Announcements

Three Essential Elements of Video Announcements

Today’s post is from my friend, Brady Shearer. He is an extremely talented blogger, podcaster, and church media guru. I highly recommend following him on Twitter at @BradyShearer.

Video announcements for churches can be a toss-up. When they’re done well, they’re enjoyable to watch, informative, and brief. But when they’re done poorly, video announcements can be painful to endure.

In the last year alone I’ve produced more than 1000 different editions of video announcements. I’m the founder of ProVideoAnnouncements.com and we create video announcements every single week for churches across North America.

We’re continuously refining how we approach and produce video announcements. Instead of simply making minor tweaks, I like to find easy changes that produce maximum benefits. For instance, rather than obsess over motion graphics or perfect lighting, I’ve identified what I think are the three most important elements of quality video announcements. If your church can focus on these three core values, your video announcements will be excellent.

3 Essential Elements of Video Announcements

1. Tell a story. Don’t tout information.

Observe the following two examples…

Announcement Example #1

“Men’s Retreat is next week. The cost is $85 per guy. Make sure you get your money in to Pastor Dan before Friday at noon. We’ll be meeting at the church at 5:00 PM and leaving from there. Don’t miss it!”

Announcement Example #2

“Men’s Retreat is next week. [Insert hilarious story from last year about the flag football game] Every detail you need is on the website. Don’t miss it!”

Despite popular belief, the purpose of video announcements is not to share details, specifics, and extensive information. The purpose of video announcements is to inform your church of the most important things happening, and compel them to get involved. The two examples above are very similar. But in Example #1, every possible detail is crammed into the announcement. The problem with this approach is that people don’t remember details!

Hoping your church remembers dates, times, phone numbers, or email addresses mentioned during video announcements is a losing approach. If you want men to attend your men’s retreat, share a story that connects with them. They can always find the details later on your website.

2. The perfect length is…

Using stories is a smart approach, but it won’t really matter if your video announcements are eight-minutes long. We’ve found that the perfect length for video announcements is three-minutes or less. Anywhere between two-minutes and three-minutes is the absolute sweet spot. This works out to approximately five announcements included each week.

Remember, the purpose of video announcements shouldn’t be to share an exhaustive itinerary of church life. The purpose is to share what’s most important, and compel your church to get involved.

3. Don’t put that person on camera

Church on the Move in Tulsa, Oklahoma produces some of the best video announcements around. They’re a church of more than 10,000 people, and can you guess how many video announcements presenters they have? Fewer than 5.

Presenting on camera is unlike any other type of presentation. I’ve seen the most dynamic pastors freeze in front of a camera as soon as it begins to record. Growing to be a quality on-camera presenter takes time – a considerable amount of time. Be conscious of whom you’re putting on the screen.

Conclusion

Of course, I think outsourcing your video announcements is a great idea. When I was the Media Director on staff at my church, I spent more than 10 hours per week coordinating, scripting, producing, and editing our weekly video announcements. I can help with that.

The best question to continuously ask yourself is – what are we trying to accomplish with this announcement? Share stories, keep it brief, use a quality presenter, and your video announcements will be excellent.

Free Motion of the Month – September ’14

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This month, we’ve partnered with our good friends from Centerline New Media to bring you a motion that’s going to look great in your Fall services. They are one of my favorite Church Media producers and I’ve been a long-time fan of their subscription. Find out more about them here.

This freebie is only available for the month of September 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

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How To Create Big Stages With Small Budgets

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We’ve all seen them. The sets and stages at larger churches with bigger budgets that make your mouth drop. You get super excited about creating something similar on your stage, only to find out that the design you’re trying to recreate costs more than your entire annual production budget. It’s easy to give up any hope of having an amazing stage design when you have a small budget. But, with the right materials and a little creativity, you can make a stellar stage design without breaking the bank.

In this post, we’ll cover a number of low-cost materials to create stage designs with, but first, there are a few things you need to consider when building your set.

Stage Designs Are 75% Lighting

There’s only so much that a stage design can do on its own. Lighting is what changes a plain stage into a dynamic environment, and it can really control mood of your room. Stage designs will come and go, but chances are, you’ll be using whatever lights you have until they die. If you have the option, set aside a portion of your set budget to buy at least 1-2 new lighting fixtures. By the time you’ve gone through 4-5 stage designs, you will have built up a nice lighting rig.

Angles = Shadows = Depth

One of the easiest ways to give your stage a dynamic feel is to add depth.  Flat designs can easily become boring, but depth can make for some very cool shadows on your set, which will give you a wide array of options when designing your lighting cues each week.

Your Set Won’t Always Have “Cool” Lighting

It’s easy to make a set look good with lights that are constantly changing color and intensity, but your set needs to look good when the lights aren’t in motion. Also, if your room is used for more than just weekend worship, you need to make sure your set looks good without being lit at all.

 

With those things in mind, let’s look at some of my favorite building materials for constructing stage designs, along with some real-world examples for inspiration.

PVC Pipe

PVC Pipe - Church Stage DesignPVC pipe comes in a variety of lengths and diameters, and since it’s commonplace in every household, it’s quite cheap. At about $5 for a 10ft section, your money will go a long way towards creating some great designs using PVC. Pro tip: Use acetone to wipe away the manufacturer-printed information on the side of each piece of pipe.  Leaving the text on will just be a distraction.  (Example 1  •  Example 2  •  Example 3)

Coroplast

Coroplast - Church Stage DesignPossibly the strongest contender on the list due to its sheer flexibility (both literally and figuratively), this corrugated plastic is an excellent building block for any stage design. Coroplast can maintain its lightweight, yet sturdy, form in just about any shape, which means your options are virtually unlimited when building. In addition to opaque white, coroplast can also be found in translucent varieties, which will give you the option of lighting it from behind to create some stunning effects on your stage.  Again, keep in mind that lighting is what will really create great looks with a coroplast set, not the material itself.

The best place to find low-cost coroplast sheets is your local sign shop.  Any shop that prints yard signs & the like will most likely have 4′x8′ sheets of coroplast on hand.  Prices vary from place to place, but a 4′x8′ sheet will usually run around $12-$20. You can also pick up sheets at some home improvement stores such as Home Depot.  (Example 1  •  Example 2  •  Example 3  •  Example 4)

Window Screen

Window Screen - Church Stage DesignLike PVC, window screen is widely available at any home improvement store and it comes very cheap. Crinkling up window screen can create some serious shadows, which can add depth and texture to an otherwise boring set. Make sure to wear heavy duty gloves when working with this material though; the sharp edges of a roll of screen can shred your hands if you aren’t careful.  (Example 1)

Wood Pallets

Wood Pallets - Church Stage DesignWood is yet another solid choice for set building.  Lumber is already pretty cheap, but often times you can find pallets for free from local warehouses and storage facilities. Pallet wood is usually rustic and textured, which can make for some very organic set pieces. A word of advice: A freestanding pallet doesn’t look that great as a set piece.  Strip the pallet wood apart and create something amazing: a textured wall, a drum riser, or a prop piece for your set, for example.

(Example 1  •  Example 2  •  Example 3  •  Example 4)

MIO Foldscapes

Mio - Church Stage DesignMio is a company that creates environmentally-friendly architectural pieces for use in the office environment (ceiling tiles, room partitions, and the like). Luckily, their materials also can make for some killer sets! Prices vary from product to product, but their Foldscapes ceiling tiles, which make for some very cool lighting effects, are $98 for a box of 24 2′x2′ tiles.  (Example 1  •  Example 2)

 

Do you have any other low-cost set materials you love to build with? Post your suggestions in the comments below or send us a tweet to @CreativePastor!

Photos used with permission from ChurchStageDesignIdeas.com

Free Motion of the Month – August ’14

Free Motion of the Month

This month, we’ve partnered with the awesome Church Motion Graphics to bring you a custom motion that’s going to look great in your services. I love this background because it stands out from a lot of the other motions that I’ve seen lately and can work in a number of environments.

This freebie is only available for the month of August 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

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Free Motion of the Month – July ’14

Free Motion of the Month - July '14

This month, we’ve partnered with our friends over at Playback Media and they’re hooking you up with an awesome motion that is going to look great in your services. Be sure to check out their memberships for more motions like these at an affordable price!

This freebie is only available for the month of July 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

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