All posts tagged graphic

Free Motion of the Month – April 2014

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This month, we’ve partnered with the good folks over at Shift Worship to bring you an awesome motion for your Easter service. It comes from their new Lightburst collection that’s a recent favorite of mine. Be sure to check out their All Access Pass for more motions like these at a great price!

This freebie is only available for the month of April 2014.
This download includes HD, SD, and Still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

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Twelve Awesome Easter Freebies

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Easter Sunday is almost here and it’s likely that your church will experience your highest attendance numbers for the year. Making a good impression on visitors is crucial and communicating the Resurrection message in a fresh way to your regulars makes a huge difference. To keep you lookin’ good for your big service, we searched all over the web for the latest and greatest free resources for the holiday. Check them out below and spread the word!

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Have you found any other cool Easter freebies? Share them with us in the comments below!

Five Media Tweaks To Make Immediately

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There are many aspects of Worship Media and a million ways to improve your presentation, but sometimes it’s the smallest steps that make the biggest difference. Here are five practical tweaks that you can make for Sunday that will make a noticeable impact in your projection.

1. Create A Template For All of Your Lyric Slides

Screen Shot 2014-03-25 at 12.21.02 AMConsistency is key for excellent presentation on Sunday mornings. Templates make it super easy to coordinate and keep all of your songs looking their best. Choose a dependable font and text size that are easily visible to everyone in your congregation.  (Here are my font recommendations.)

2. Retire Outdated Content

framed-hands copyIf your church has been using media for a while, you’ve probably accumulated quite a bit of content. Styles come and go, so it’s healthy to regularly comb through your library to remove some of the older stuff. It may be time to retire that one background you’ve used a million times or just delete the ones that don’t really work in your space. Keeping your media library tidy goes a long way.

3. Split Larger Lyric Slides

Screen Shot 2014-03-25 at 12.20.12 AMThis is a rookie mistake that can really throw everything off. I’ve seen slides so jam-packed with lyrics that it made my head ache. Keeping with the flow of the song, split larger chunks of lyrics into multiple slides. I recommend displaying 2-4 lines of text per slide. Use pauses and transitions (verse to chorus, etc.) as natural splits.

4. Coordinate Media Throughout Your Service

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It’s a must that your lyric backgrounds match in both color and style. But to add an additional level of intentionality to your presentation, coordinate the rest of your media elements. Start with your sermon slides and match your motions, countdown, and announcement slides from there. (Service Packs make this really easy and are available from all major media producers.)

5. Display All Scripture That’s Spoken From The Stage

Sermon_Slide_Template-Images.002It’s become pretty standard for churches to display their pastor’s sermon Scripture, but I recommend going a step further. It’s common for Bible passages to be read at other parts of your service such as openings, worship, and offering, too. Touch base with all of your on-stage leaders before service so that you’ll be prepared to project their Scripture. This little bit extra of planning will go a long way for your audience.

 
Do you have any other tweaks that you’d recommend?

6 Affordable Ways To Promote A Sermon Series

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One of the most practical ways to equip your congregation to invite their friends to church is a sermon series. It gives them a tangible event where they know the exact topic that will be discussed. This makes it a lot easier to explain to their neighbors and coworkers because it’s not just, “Hey, you look like you need Jesus. Do you want to come to church with me?” Instead, it’s something exciting that will only be happening for a few weeks and, if you’re doing it right, will have a topic that is appealing to the outside eye. A series gives outsiders an excuse to check out your church for the first time.

Here are six easy and affordable ways to get the word out about your sermon series and equip your church family to invite their friends:

1. Invite Cards

This is one of my favorite ways to spread the word about a series. You can get 1000 business cards printed with your series details for around $25 and put them in the hands of everyone in your congregation. I like to give everybody a bundle of five cards and encourage them to personally invite five people to come check it out. Be sure to include your series graphic, dates, times, address, and website. Printers that I use regularly for these cards are Overnight Prints and Next Day Flyers.

2. Shareable Social Media Graphics

Social media is one of the best ways to spread the word about events, but you can take it a step further than simply posting on your church’s profile. Provide downloadable square (612x612px) promo images with all of your series details on your website. This will allow people to share them with their friends on their own Facebook, Twitter, and Instagram profiles. The potential for reaching people in your community is endless with this method.

3. Exterior Banners

It’s likely that numerous people drive by your church every single day. Take advantage of this by hanging a large banner that’s easily visible by drivers. Next Day Flyers has a 10’ x 5’ banner for only $140 that we’ve purchased several times for promoting events. When I was promoting for our movie theater church in Baltimore, the cinema manager even allowed us to display banners like this for movie-goers throughout the week.

4. Facebook/Twitter Ads

Facebook ads and promoted posts are super affordable and truly reach a lot of people. They are also really easy to target a very specific audience. These ads have been really effective for us. Also, Twitter has recently added some extremely powerful tools for advertising with graphics. Nothing stands out more on a feed full of 140 character tweets than a large photo.

5. Post Flyers Around Town

Take advantage of every community board within a 20 mile radius of your church. Print some flyers with your series graphics and post them at Starbucks, Panera Bread, and anywhere else that will allow it. These kind of places get a ton of traffic and require people to wait in line for their food. This is the perfect opportunity for them to read up about your upcoming event.

6. Email Current & Past Attenders

Have a database full of email addresses from people who have filled out your connection cards? Why not send out an email with the details of your series? Keep it quick and use images, rather than words, to do most of the communicating. Services like MailChimp are perfect for emails like this and have templates that make it easy to plug in your graphics.

 

Have you found any other affordable ways to promote a sermon series?

 

New eBook: Developing A Series

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The year of the ebook continues! Church Media blogger, Jonathan Malm, just released a new guidebook for planning, branding, and marketing an effective sermon series. Developing A Series does a great job of outlining a step-by-step guide to planning and executing a great sermon series. Some of my favorite parts were the snippets of wisdom from different churches on what they’d done in their ministries. This ebook is packed with do’s and don’ts – the exact kind of content that you’d hope to find in a guide like this. And it only costs $2.99!

Chapter topics include:
Why your church should do sermon series’.
How to break down a complex and obscure concept into an easily brand able series idea.
The importance of developing a unified visual theme for your sermon series.
Planning individual messages, illustrations, and sermon titles.
How to brand your sermon series so it’s memorable.
Getting the word out about your sermon series.
A discussion on planning ahead and how far ahead is far enough.
Using pop-culture brands to assist in branding your series.

You can get the e-book in two different formats: Amazon Kindle and iBooks.

Purchase Amazon Kindle version from Amazon. (Also readable on Windows/Mac machines.)
Purchase iBooks version from iTunes. (Also readable on Mac OSX machines.)

FREEBIE: Along with the release of this ebook, Jonathan released a free, printable sheet to help you keep track of your sermon series planning. It will help you keep track of and organize your thoughts and ideas. Download this planning sheet here.