All posts tagged presentation

3 Essential Elements of Video Announcements

Three Essential Elements of Video Announcements

Today’s post is from my friend, Brady Shearer. He is an extremely talented blogger, podcaster, and church media guru. I highly recommend following him on Twitter at @BradyShearer.

Video announcements for churches can be a toss-up. When they’re done well, they’re enjoyable to watch, informative, and brief. But when they’re done poorly, video announcements can be painful to endure.

In the last year alone I’ve produced more than 1000 different editions of video announcements. I’m the founder of ProVideoAnnouncements.com and we create video announcements every single week for churches across North America.

We’re continuously refining how we approach and produce video announcements. Instead of simply making minor tweaks, I like to find easy changes that produce maximum benefits. For instance, rather than obsess over motion graphics or perfect lighting, I’ve identified what I think are the three most important elements of quality video announcements. If your church can focus on these three core values, your video announcements will be excellent.

3 Essential Elements of Video Announcements

1. Tell a story. Don’t tout information.

Observe the following two examples…

Announcement Example #1

“Men’s Retreat is next week. The cost is $85 per guy. Make sure you get your money in to Pastor Dan before Friday at noon. We’ll be meeting at the church at 5:00 PM and leaving from there. Don’t miss it!”

Announcement Example #2

“Men’s Retreat is next week. [Insert hilarious story from last year about the flag football game] Every detail you need is on the website. Don’t miss it!”

Despite popular belief, the purpose of video announcements is not to share details, specifics, and extensive information. The purpose of video announcements is to inform your church of the most important things happening, and compel them to get involved. The two examples above are very similar. But in Example #1, every possible detail is crammed into the announcement. The problem with this approach is that people don’t remember details!

Hoping your church remembers dates, times, phone numbers, or email addresses mentioned during video announcements is a losing approach. If you want men to attend your men’s retreat, share a story that connects with them. They can always find the details later on your website.

2. The perfect length is…

Using stories is a smart approach, but it won’t really matter if your video announcements are eight-minutes long. We’ve found that the perfect length for video announcements is three-minutes or less. Anywhere between two-minutes and three-minutes is the absolute sweet spot. This works out to approximately five announcements included each week.

Remember, the purpose of video announcements shouldn’t be to share an exhaustive itinerary of church life. The purpose is to share what’s most important, and compel your church to get involved.

3. Don’t put that person on camera

Church on the Move in Tulsa, Oklahoma produces some of the best video announcements around. They’re a church of more than 10,000 people, and can you guess how many video announcements presenters they have? Fewer than 5.

Presenting on camera is unlike any other type of presentation. I’ve seen the most dynamic pastors freeze in front of a camera as soon as it begins to record. Growing to be a quality on-camera presenter takes time – a considerable amount of time. Be conscious of whom you’re putting on the screen.

Conclusion

Of course, I think outsourcing your video announcements is a great idea. When I was the Media Director on staff at my church, I spent more than 10 hours per week coordinating, scripting, producing, and editing our weekly video announcements. I can help with that.

The best question to continuously ask yourself is – what are we trying to accomplish with this announcement? Share stories, keep it brief, use a quality presenter, and your video announcements will be excellent.

Free Motion of the Month – September ’14

TCP-Free_Motion-September_14

This month, we’ve partnered with our good friends from Centerline New Media to bring you a motion that’s going to look great in your Fall services. They are one of my favorite Church Media producers and I’ve been a long-time fan of their subscription. Find out more about them here.

This freebie is only available for the month of September 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

TCP_Freebie_Ad-3b

Five Creative Ministry Tips: 9/4/14

Five Creative Ministry Tips - September 4th, 2014

Every week, we’re excited to share a five-pack of useful tips for those serving in creative ministry! Each Thursday, we post practical advice on topics such as media, social networking, design, and marketing. While these tips may be simple, they have the potential to radically improve your church. These images are Facebook, Twitter, and Instagram ready, so help us spread the word by sharing them with your followers!

Lyrics should be displayed just before they're sung. Sermon points should be displayed just after they're spoken. Most people won't listen to a hour long sermon online. Consider creating five minute recap video or audio clips that highlight key points. When was the last time you learned a new tool in your design software? Make it a priority to explore new methods often. Posting flyers in local businesses and on community bulletin boards is extremely affordable and still works great for promoting events. Try hard. Pray hard. Everything else is just details.

Like these photos? Get them here: Photo 1Photo 2Photo 3Photo 4Photo 5

Free Motion of the Month – August ’14

Free Motion of the Month

This month, we’ve partnered with the awesome Church Motion Graphics to bring you a custom motion that’s going to look great in your services. I love this background because it stands out from a lot of the other motions that I’ve seen lately and can work in a number of environments.

This freebie is only available for the month of August 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

CMG-ad-more-motions

7 Foolproof Tips For More Creative Sermons

7 Foolproof Tips For More Creative Sermons

Lead pastors, preachers, and teaching pastors, your job does not come easy. There is an incredible amount of pressure to deliver excellent messages week after week. You spend a ton of time and energy preparing to deliver sermons that you just pray will connect with your audience. Then, you hear stats like 90% of unchurched people choose a church based on the pastor or preaching. (Thom Rainer) You have my respect.

Because of this high demand for engaging sermons, I set out to offer my most practical tips to add some creativity to your messages. My hope is that they will inspire you and help make your sermons fresh and unique for your audience.

1. Tell More Stories

People love a good story. From the dawn of time we have shared stories as a method of communication and that’s because they work. Audience members who have checked out in the first ten minutes will spring to life when you say, “Recently, when I took my family on a camping trip…” or “I was reading recently about Stephen Spielberg’s first days in the movie business…” If a story is well-chosen and told effectively, you’ll get your point across in a way a normal lecture never could.

2. Brainstorm With A Few Creative Friends

This works hand-in-hand with the previous tip. Have you ever attended a church so long that you learned all of the pastor’s go-to stories? I have. I’ve been the person sitting in the pew thinking, “Seriously? You’re telling this story again?” Keep this from happening by inviting a few trusted friends into your sermon prep. This immediately adds to your illustration arsenal. For example, your last point may be about integrity and your colleague may have the perfect story to really drive that idea home.

3. Include Movie, TV, or Audio Clips

Playing clips from popular movies, TV shows, or even songs can be a powerful way to enhance sermon points. It gets people excited about your message and creates memorable teaching moments. Not to mention you get to leverage the skills of Hollywood’s most talented storytellers. Luckily, it’s fairly easy to obtain the rights to play clips like this with a simple CCVI license and there are clip services like WingClips.

4. Show A Mini-Movie

Similar to playing a clip from a feature-length film, mini-movies are a great way to communicate ideas in a powerful way. What makes this option so effective is that these clips are specifically created to be used in churches. Far too often I see these videos only used by pastors on special occasions like holidays. I would encourage you to build these into your normal preaching schedule or aim for at least once a month. Take a regular visit to WorshipHouse to see what’s new or consider a subscription from Igniter or Centerline.

5. Incorporate A Prop

Several months ago, I visited a Sunday service to hear a pastor friend of mine speak. For full disclosure, I’ll admit that he is one of my all-time favorite preachers. One thing that he has always been amazing at is including a prop in his sermon. On this occasion, he brought out a simple umbrella for his illustration and, yes, he opened it! The moment that umbrella opened every eye in the auditorium was focused on him. He first used it to complement a story of his family stuck in the rain but then brought it back to illustrate the covering of God’s protection. I’ve seen everything from baseball gloves to pizza boxes to medieval swords used like this. Don’t be afraid to get creative to make a memorable moment.

6. Show A Testimony Video

I recently visited a church where the pastor communicated a fantastic sermon on giving. Weeks later I’m still feeling encouraged that my giving makes a difference in both my life and in the Kingdom. But as I look back, I cannot recall the pastor’s exact sermon points or give you a list of specific scriptures. What has stuck with me, however, is a 3 minute testimony video of one of their members sharing how tithing changed their life. It was an incredible video that validated everything the pastor had been preaching for 30 minutes. (Watch it here.)

7. Include More Photos

One of the best ways to make your sermon more alive is to display photos to accompany your words. For example, if you’re sharing a quote from C.S. Lewis, why not show a photo of him alongside your quoted text? Or if you’re telling a story of a snowstorm from a few years back, why not display a photo of just how deep it was. It can even be helpful to lighten the mood with a funny photo of your kids or something that you saw during the week. The key to all of these is to be intentional that it all has a purpose and that it adds to your message rather than distracting.

 

Have you tried any of these tips? Is there anything that you would add to the list? Let us know in the comments below!