All posts tagged service

3 Essential Elements of Video Announcements

Three Essential Elements of Video Announcements

Today’s post is from my friend, Brady Shearer. He is an extremely talented blogger, podcaster, and church media guru. I highly recommend following him on Twitter at @BradyShearer.

Video announcements for churches can be a toss-up. When they’re done well, they’re enjoyable to watch, informative, and brief. But when they’re done poorly, video announcements can be painful to endure.

In the last year alone I’ve produced more than 1000 different editions of video announcements. I’m the founder of ProVideoAnnouncements.com and we create video announcements every single week for churches across North America.

We’re continuously refining how we approach and produce video announcements. Instead of simply making minor tweaks, I like to find easy changes that produce maximum benefits. For instance, rather than obsess over motion graphics or perfect lighting, I’ve identified what I think are the three most important elements of quality video announcements. If your church can focus on these three core values, your video announcements will be excellent.

3 Essential Elements of Video Announcements

1. Tell a story. Don’t tout information.

Observe the following two examples…

Announcement Example #1

“Men’s Retreat is next week. The cost is $85 per guy. Make sure you get your money in to Pastor Dan before Friday at noon. We’ll be meeting at the church at 5:00 PM and leaving from there. Don’t miss it!”

Announcement Example #2

“Men’s Retreat is next week. [Insert hilarious story from last year about the flag football game] Every detail you need is on the website. Don’t miss it!”

Despite popular belief, the purpose of video announcements is not to share details, specifics, and extensive information. The purpose of video announcements is to inform your church of the most important things happening, and compel them to get involved. The two examples above are very similar. But in Example #1, every possible detail is crammed into the announcement. The problem with this approach is that people don’t remember details!

Hoping your church remembers dates, times, phone numbers, or email addresses mentioned during video announcements is a losing approach. If you want men to attend your men’s retreat, share a story that connects with them. They can always find the details later on your website.

2. The perfect length is…

Using stories is a smart approach, but it won’t really matter if your video announcements are eight-minutes long. We’ve found that the perfect length for video announcements is three-minutes or less. Anywhere between two-minutes and three-minutes is the absolute sweet spot. This works out to approximately five announcements included each week.

Remember, the purpose of video announcements shouldn’t be to share an exhaustive itinerary of church life. The purpose is to share what’s most important, and compel your church to get involved.

3. Don’t put that person on camera

Church on the Move in Tulsa, Oklahoma produces some of the best video announcements around. They’re a church of more than 10,000 people, and can you guess how many video announcements presenters they have? Fewer than 5.

Presenting on camera is unlike any other type of presentation. I’ve seen the most dynamic pastors freeze in front of a camera as soon as it begins to record. Growing to be a quality on-camera presenter takes time – a considerable amount of time. Be conscious of whom you’re putting on the screen.

Conclusion

Of course, I think outsourcing your video announcements is a great idea. When I was the Media Director on staff at my church, I spent more than 10 hours per week coordinating, scripting, producing, and editing our weekly video announcements. I can help with that.

The best question to continuously ask yourself is – what are we trying to accomplish with this announcement? Share stories, keep it brief, use a quality presenter, and your video announcements will be excellent.

Five Creative Ministry Tips: 7/3/14

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Every week, we’re excited to share a five-pack of useful tips for those serving in creative ministry! Each Thursday, we post practical advice on topics such as media, social networking, design, and marketing. While these tips may be simple, they have the potential to radically improve your church. These images are Facebook, Twitter, and Instagram ready, so help us spread the word by sharing them with your followers!

When running Sunday morning media, be present and pay attention. Don't publish your social media content and then disappear. Be available to participate in sparked conversations.Approach every design as an opportunity to learn. Even the best marketing campaign couldn't attract every demographic . Too often we focus on the latest tech gadgets while we haven't been good stewards of the equipment that God has already given us.

Which of these tips do you need to work on most? Let us know in the comments below!

Inspiration: Ephesians Pre-Teaching Bumper


Ephesians series bumper from DaystarGSO on Vimeo.

I’ve seen sermon bumper videos used for years now in many churches, but I’ve never been a huge fan. For the most part, they’ve just been sermon artwork with some cheesy After Effect animation and music. Besides preventing a brief moment of awkward transition from singing to preaching, they’ve seemed like a waste of creative energy to me. That’s until I started seeing churches using these bumpers for pre-teaching.

This video is a perfect example of giving your audience a small taste of what’s coming in the sermon. By presenting information in a visually appealing way, it’s easy to capture the attention of your congregation. I love how this church used this bumper to provide a little background info on the passage so that the pastor didn’t have to explain it each week of the series. Overall, this method works great for both an exciting intro and briefing your audience on the subject at hand.

Have you ever used a “pre-teaching” bumper video?

Five Qualities of Great Sermon Slides

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For a lot of churches, you’ve moved beyond the conversation on how you can integrate sermon slides into your services. You’ve got a PowerPoint, Keynote, or your slides in ProPresenter covered. You’ve been there, done that, and got the t-shirt. But, just because you have these components in your service doesn’t make them effective. Sermon slides are not foolproof. In fact, I would even say that sermon slides done wrong could even distract from your preaching.

Here are five qualities of all great sermon slides:

1. They Have Engaging Imagery

Son of God Sermon SlideWhen you step into Barnes & Noble, you’re greeted by captivating imagery on every shelf. As you walk down the New York Times Bestseller aisle, you see excellent design on every cover. Why is this? Publishers know that to get 1,000 pages of story to sell in this age, you must first sell engaging imagery. It’s the same for us on Sunday mornings. For people to spend 20-40 minutes listening to your story, you must give them an engaging “cover” to capture their attention. The best way to accomplish this is with a great title slide that sparks the curiosity of your listeners.

2. They Make It Easier To Follow Along

Scripture-2You know what Sundays are famous for other than church? Sleeping. You know what sermons are famous for? Putting people to sleep. Don’t be that church. Don’t be that preacher. What if I told you that great sermon slides would keep your audience more attentive during messages? By displaying all of your scriptures, quotes, and points, you’re more likely to keep listeners’ minds off of other things and their eyes from dozing. Also, by presenting your information in two ways (speech and text), you’ll make it easier to follow your train of thought.

3. They Illustrate Your Message

Dad_Photo_SlideAccording to the 3M Corporation, we process visuals 60,000 times faster than text. People have higher levels of attention, comprehension, and retention when teaching is presented in a visually rich form. God has clearly wired us to be a visual people. Beyond a great title slide, I recommend building images into your slides throughout your message. Telling a story from when you were a kid? Why not show a childhood photo? Speaking on fatherhood? Why not show a photo of a father and son together? People connect with images in a way that goes so much further than your words. When combined, you’ll leave a lasting impression.

4. They Make It Simple To Take Notes

Sermon_Slide_Template-Images.005One of the biggest things I learned from visiting Elevation Church, one of the fastest growing churches in America, is that taking notes is a big deal. When you walk into the super modern church, everyone is given a 8.5 x 5.5 note card and a pen. When I first saw this card was mostly for taking notes on the sermon, I honestly chuckled a little at the thought that people were going to take notes in that kind of environment. But, to my surprise, everyone around me was taking notes on the pastor’s sermon. They made it super simple to do this by including every major point, scripture, and quote on their screens. They even went a step further by including some fill-in-the-blank points. Each of these slides were kept concise and were displayed long enough for everyone to jot them down.

5. They Scream “Share This Information!”

Sermon SlideA few days ago, I had one of my most popular tweets ever. It read, “A retweet is basically a digital AMEN.” When something resonates with people in 2014, our natural response is wanting to share it with our friends and followers. I suggest building your sermon slides in a way that encourages your congregation to share it with their social media audience. I recommend displaying a “social bar” for the entire duration of your message. This sermon slide add-on paints a clear picture of exactly how they can share this content with their friends. Include hashtags and all of the social networks your church is on. I also recommend displaying tweetable points that fit in Twitter’s 140 character limit.

Do you have any other tips for great sermon slides?