All posts tagged slide

Five Creative Ministry Tips: 9/18/14

TheCreativePastor.com – Five Creative Ministry Tips: 9/18/14

Every week, we’re excited to share a five-pack of useful tips for those serving in creative ministry! Each Thursday, we post practical advice on topics such as media, social networking, design, and marketing. While these tips may be simple, they have the potential to radically improve your church. These images are Facebook, Twitter, and Instagram ready, so help us spread the word by sharing them with your followers!

Provide the main scripture for your sermon during your pre-service announcement slides so your audience is prepared for the message. Constantly evaluate your social media posts to see what works and what doesn't. Focus on the material that your audience interacts with most.Find subtle ways to display your church's vision around your facility. It should be noticeable, but not overbearing. Include "How did you hear about us?" on your connect card for first time guests. This is the true test of your marketing. Avoid volunteer burnout by requiring at least one Sunday off per month. This gives them a chance to fully enjoy service and connect with God.

Like these photos? Get them here: Photo 1 • Photo 2 • Photo 3 • Photo 4 • Photo 5

3 Essential Elements of Video Announcements

Three Essential Elements of Video Announcements

Today’s post is from my friend, Brady Shearer. He is an extremely talented blogger, podcaster, and church media guru. I highly recommend following him on Twitter at @BradyShearer.

Video announcements for churches can be a toss-up. When they’re done well, they’re enjoyable to watch, informative, and brief. But when they’re done poorly, video announcements can be painful to endure.

In the last year alone I’ve produced more than 1000 different editions of video announcements. I’m the founder of ProVideoAnnouncements.com and we create video announcements every single week for churches across North America.

We’re continuously refining how we approach and produce video announcements. Instead of simply making minor tweaks, I like to find easy changes that produce maximum benefits. For instance, rather than obsess over motion graphics or perfect lighting, I’ve identified what I think are the three most important elements of quality video announcements. If your church can focus on these three core values, your video announcements will be excellent.

3 Essential Elements of Video Announcements

1. Tell a story. Don’t tout information.

Observe the following two examples…

Announcement Example #1

“Men’s Retreat is next week. The cost is $85 per guy. Make sure you get your money in to Pastor Dan before Friday at noon. We’ll be meeting at the church at 5:00 PM and leaving from there. Don’t miss it!”

Announcement Example #2

“Men’s Retreat is next week. [Insert hilarious story from last year about the flag football game] Every detail you need is on the website. Don’t miss it!”

Despite popular belief, the purpose of video announcements is not to share details, specifics, and extensive information. The purpose of video announcements is to inform your church of the most important things happening, and compel them to get involved. The two examples above are very similar. But in Example #1, every possible detail is crammed into the announcement. The problem with this approach is that people don’t remember details!

Hoping your church remembers dates, times, phone numbers, or email addresses mentioned during video announcements is a losing approach. If you want men to attend your men’s retreat, share a story that connects with them. They can always find the details later on your website.

2. The perfect length is…

Using stories is a smart approach, but it won’t really matter if your video announcements are eight-minutes long. We’ve found that the perfect length for video announcements is three-minutes or less. Anywhere between two-minutes and three-minutes is the absolute sweet spot. This works out to approximately five announcements included each week.

Remember, the purpose of video announcements shouldn’t be to share an exhaustive itinerary of church life. The purpose is to share what’s most important, and compel your church to get involved.

3. Don’t put that person on camera

Church on the Move in Tulsa, Oklahoma produces some of the best video announcements around. They’re a church of more than 10,000 people, and can you guess how many video announcements presenters they have? Fewer than 5.

Presenting on camera is unlike any other type of presentation. I’ve seen the most dynamic pastors freeze in front of a camera as soon as it begins to record. Growing to be a quality on-camera presenter takes time – a considerable amount of time. Be conscious of whom you’re putting on the screen.

Conclusion

Of course, I think outsourcing your video announcements is a great idea. When I was the Media Director on staff at my church, I spent more than 10 hours per week coordinating, scripting, producing, and editing our weekly video announcements. I can help with that.

The best question to continuously ask yourself is – what are we trying to accomplish with this announcement? Share stories, keep it brief, use a quality presenter, and your video announcements will be excellent.

Free Motion of the Month – September ’14

TCP-Free_Motion-September_14

This month, we’ve partnered with our good friends from Centerline New Media to bring you a motion that’s going to look great in your Fall services. They are one of my favorite Church Media producers and I’ve been a long-time fan of their subscription. Find out more about them here.

This freebie is only available for the month of September 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

TCP_Freebie_Ad-3b

Free Motion of the Month – August ’14

Free Motion of the Month

This month, we’ve partnered with the awesome Church Motion Graphics to bring you a custom motion that’s going to look great in your services. I love this background because it stands out from a lot of the other motions that I’ve seen lately and can work in a number of environments.

This freebie is only available for the month of August 2014.
This download includes HD, SD, and still versions.
This motion is free to download, but please do not redistribute. (Please link back to this page.)

To get this free motion, simply subscribe to receive our weekly email newsletter. You’ll receive your download link via email within the hour.

Subscribe to our weekly email newsletter

CMG-ad-more-motions

Six Qualities of A Perfect Motion Background

Six Qualities of a Perfect Motion Background

Did you know that there are nearly 17,000 motion backgrounds available for download today? The amazing thing is that number only includes motions that were specifically created to be used in ministry settings. There’s no shortage of selection when you’re shopping for backgrounds to display behind your church’s worship lyrics. However, not all motions are created equal. There are certain qualities that you should look for before spending your ministry’s money on this content.

Here are six qualities that should be non-negotiable when choosing your motion backgrounds:

1. Clean and Modern Design

It seems right to begin this list with the first characteristic that makes or breaks a motion for me. The very purpose of a background is to make slides visually pleasing. Part of looking good is following current design trends. Ditch the doves, hi-tech themes, and waterfalls, then choose motions that fit in with today’s styles.

2. Designed To Work With White Text

I would estimate that around 90% of lyrics being projected in churches on Sundays are using white text. Why? It works best for visibility. White is the brightest color you can get out of projector, it stands out from other colors, and it’s easy to read. The best motions avoid light colors and bright animations that would make white text difficult to see.

3. Animations Are Engaging, Not Distracting

Have you ever seen a motion that seemed like it drank a couple Redbulls before service? While animations provide a great way to create an engaging atmosphere, you must be careful that they aren’t too distracting. The perfect motion’s animations flow with music and add value to the environment without taking away from the moment.

4. Colors Are Rich and Vibrant

My favorite motion backgrounds seem like they come alive when they’re projected. Rich, vibrant colors look amazing when they’re shown on good projectors. Also, when you’re working with cheaper projectors, they are sometimes the only saving grace that allow your lyrics to show up at all.

5. Loop Matches Up Perfectly

All motions should be designed to perfectly loop. The end of the video should flawlessly line up with the beginning to create a seamless animation that could repeat infinitely without your audience ever knowing it looped once. Unfortunately, I’ve seen quite a few backgrounds that haven’t been up to par in this department. This is why it’s so important to get your motions from experienced producers who know what they’re doing.

6. Works Well With Other Media

Great motion backgrounds are designed to work well with other media you may be using on a Sunday morning. It may come in pack with several coordinating backgrounds and countdowns, or it may just have colors that make it play nice with a lot of other content in your media library. In a best case scenario, all of your media used throughout the service will match and carry a common theme.

Do you have any other qualities that you look for when selecting motion backgrounds? Let us know in the comments below or send us a tweet to @CreativePastor!