By this point, you’ve heard that it’s important for your church to be on social media. But, what do you do once you have your pages up and running? What can you do to make the most out of the followers you have? How can you leverage this tool to actually get people in your doors on Sunday?
In the past, I’ve shared a list of thirty churches to follow for social media inspiration. This is an invaluable resource for new ideas. Definitely check it out. But, I also wanted to provide some practical steps for the on-going communication that you’ll be doing on your Facebook, Twitter, Instagram, and Snapchat accounts.
Here are four simple steps to improve your church’s social media:
1. Have More Conversations
Much more important than what you’re saying on social media is what your audience is saying. Stay on top of what topics are trending and spark positive conversations about them. Make time to respond to messages and comments on your pages. Retweet and share great posts from others. Regularly check in on what people are saying on the hashtags for your city. Aim for a two-way street approach rather than just creating an online bulletin board for your church.
2. Show What’s Happening At Your Church
Social media allows you to give people a window into what’s going on at your church. Share photos and video from your services, small groups, and other various activities. Introduce your pastors and staff members. Give behind-the-scenes tours of what it’s like volunteering. Share stories of how normal, relatable people have found a home in your church.
3. Give People A Reason To Come Back
We’re often quick to tell people to follow us online, but rarely give them a good reason to. What’s in it for your audience to follow you? Maybe it’s consistent encouraging posts to keep them motivated or links to useful blog posts. Maybe it’s powerful quotes from Sunday’s message or recap videos. You can get really creative with this. Put yourself in the shoes of your audience and ask how you can make their day better with your posts.
4. Provide Easy Ways To Spread The Word
Social media is like a giant megaphone for its users. It’s easier than ever for people to shout their opinions from the rooftops and get a message to the masses. The more you can equip your attendees to share positive things about their church experience, the more likely their friends are to attend. Post shareable images on your pages regularly that are easy for your audience to repost. Encourage Facebook reviews as an easy way to tell how God has moved in their life. Share stories of lives that have been changed from a simple invite.
What Do You Think?
Have you tried any of these steps in your church?
Let us know by leaving a comment below!
Kendall Conner serves as the Creative Pastor at Piedmont Chapel in Greensboro, NC. He is a graphic designer, video editor, and all-around media geek, but above all enjoys seeing lives changed. Together with his beautiful wife, Holly, they strive to use media to spread the message of Christ and equip others for ministry.